WANTED: 23andMe, Navigenics, and deCODEme customers.

The Direct-to-Consumer (DTC) Genetics Business is strange because it is often difficult to pinpoint exactly what it is that drives consumers to purchase genetic information.

Sudeepa Abeysinghe, a PhD student at The Austrailian National Univerity School of Sciences is conducting a short survey to determine “users’ experiences and perspectives of direct-to-consumer genomic testing.” The ultimate goal is to help understand what type of utility these tests currently provide.

The survey is only 20 minutes long, and can be anonymously taken. Please take some time to add your voice in shaping research into DTC genetics while also helping out a PhD student. The survey can be found here.

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